Each month, we generate a series of reports that gather a diverse array of information about your website, including its visibility, the number of visits, the count of conversions (i.e., website inquiries), the number of external websites linking to yours, keyword rankings, and your site's position relative to its competitors, among other factors. Rest assured, we will clarify all of this in simple terms should you choose to proceed with a campaign! These reports are evaluated against a baseline report, which is established prior to the commencement of the campaign. This approach enables us to demonstrate to our clients that our efforts are genuinely making a difference. Every month, we provide you with a report summarizing what has improved, the actions we have taken, and the work we plan to undertake in the upcoming month.